Data Analytics is a great tool to understand trends, correlations between events and can help enormously make the right business decisions. But like every tool, it can only be as efficient as we trust it to be. If we are afraid of flying, trains can be great alternatives for short distances, but New York to San Francisco will take you 3 days instead of 6 hours. Similarly, if we are afraid of data analytics, we might be missing out on understanding our business and our customers.